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EIRF: A nasty four-letter word for merchants

June 16, 2009

In this economy, nobody wants to pay more than necessary for credit card processing. But don’t waste time yet looking for a new processor (unless you plan to try me) just to save a few basis points. Stay put for now, and keep reading. I’m going to tell you about a simple policy change you [...]

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The purpose of various terminal prompts (and why you shouldn’t skip them)

June 9, 2009

If you use a credit card terminal, and you’ve had it reprogrammed in the past year or two, you may have noticed some new steps were added to the checkout process. In these steps, the terminal may prompt you to enter additional information about the card or transaction. Unless you understand the purpose of these [...]

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Guard your business against reloaded credit cards

June 2, 2009

With the abundance of stolen credit card data, it had to happen sooner or later… The thugs who purchase these numbers grew tired of only being able to use them online. They perfected a trick that allows them to use stolen CC numbers in respectable brick-and-mortar retail businesses. They only needed a source [...]

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Notify customers about possible delays, and keep them happy.

May 26, 2009

I have a client who sells boats online- lots and lots of boats. He has drop-shipping arrangements with all his suppliers, so he maintains almost no inventory. Typically, his customers must wait at least 6 weeks for their boat AFTER they’ve paid for it. In fact, most of the boats he sells haven’t [...]

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Don’t be an unwilling accomplice to credit card fraud

May 12, 2009

A few years ago, my business partner and I learned a hard lesson about how crooks operate and what they’ll do to validate stolen credit card numbers. I was a co-owner of www.2BigFeet.com, an e-commerce business specializing in extreme size men’s shoes. Like most e-commerce businesses, we used a payment gateway to gather authorizations. And [...]

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