Are you responding to a special invitation?

Enter your password below to access the special promotion

Notify customers about possible delays, and keep them happy.

May 26, 2009

I have a client who sells boats online- lots and lots of boats. He has drop-shipping arrangements with all his suppliers, so he maintains almost no inventory. Typically, his customers must wait at least 6 weeks for their boat AFTER they’ve paid for it. In fact, most of the boats he sells haven’t even been […]

Continue reading…

Don’t be an unwilling accomplice to credit card fraud

May 12, 2009

A few years ago, my business partner and I learned a hard lesson about how crooks operate and what they’ll do to validate stolen credit card numbers. I was a co-owner of www.2BigFeet.com, an e-commerce business specializing in extreme size men’s shoes. Like most e-commerce businesses, we used a payment gateway to gather authorizations. And […]

Continue reading…

Make sure your customers remember your name!

May 5, 2009

Will your customers remember your business name? Will they recognize it when their credit card statement arrives? If these seem like odd questions, consider how today’s consumers and businesses operate:

Continue reading…

Would you turn off security features to save an order?

April 28, 2009

One of my larger e-commerce clients called the other day. This merchant has been with me for about a year. The owner originally signed with me not because of the savings (and yes, there were savings), but because of the experience I had as a prior Internet business owner. Because this merchant sells high-value items, […]

Continue reading…

Why you should always use AVS for protection

April 21, 2009

If you own or manage an e-commerce business, and you’re not using the Address Verification Service (AVS) to help validate orders, you’re increasing your exposure to chargebacks. Like most security measures, AVS is not perfect. For instance, it only works with participating banks, which limits its effectiveness overseas. But, at the very least, it can […]

Continue reading…